Cannabis use has gained lots of support in the last few years. More states are legalizing medical and recreational cannabis across the country. We know that it can be daunting starting or managing a business that is constantly changing regulations. We’ve put together a list of state- specific advertising and marketing basics to get you started. With that said, all information within is subject to change. For the latest information, please double-check with local regulators.
Hemp and CBD sales
are expected to reach
$16 billion by 2025.
What’s Legal
Recreational / / Medicinal
By the Numbers
By 2024, sales will reach $284 Million Dollars In September 2020, Anchorage posted a record $9 Million in recreational sales, a 25% increase YOY growth from the same month in 2019.
Good to Know
Alaska was the second state in the U.S. to adopt decriminalization. - Since 2014 it has been legal to possess, use, and cultivate marijuana for recreational purposes. Medical use of the same kind has been legal since 1998. Both are only allowed within an individual's private residence.
Need to Know
A license is required to advertise marijuana in the state of Alaska.
The sale of marijuana online is prohibited.
Dispensaries are allowed to place a window display sign or attach it to the exterior of building as long as it doesn’t exceed 4,800 sq. inches.
Stores may not have more than three signs visible that identifies the store by its business name.
No advertising for marijuana products within 1,000 feet of a child-centered facility, a substance abuse treatment facility, or a post-secondary school.
All information must be accurate, nothing false or misleading.
Cannot promote excessive consumption or create the illusion of providing curative or
therapeutic effects.
Cannot depict anyone under the age of 21 consuming marijuana.
Cannot include a character or toy that appeals to people under 21.
NO coupons, competitions, or contests allowed that encourage the sale of marijuana.
Sources: Brightfield Group; Investopedia 2021, Alaska Department of Commerce, Community, and Economic Development 2021, Ignite Digital 2021
What’s Legal
Recreational / / Medicinal
Arkansas’s medical marijuana program is regulated by the Arkansas Department of Health’s Rules and Regulations Governing Medical Marijuana Registration, Testing, and Labeling in Arkansas. Arkansas enacted new legislation in 2019 that placed increased regulation on advertising and labeling of medical cannabis products and dispensaries.
What’s Legal
Recreational / / Medicinal
By the Numbers
Good to Know
May 2021 - Lawmakers have refused to place restrictions on advertising marijuana that don’t exist for liquor and, to a great extent, for tobacco products.
There are no significant updates on ways that marijuana advertisers can safely promote products or dispensaries while being in compliance with the FCC.
All information must be accurate, nothing false or misleading.
Cannot promote excessive consumption or create the illusion of providing curative or therapeutic effects.
Cannot depict anyone under 21 consuming marijuana.
What’s Legal
Recreational / / Medicinal
By the Numbers
Good to Know
You cannot sell and deliver marijuana outside the context of retail sales.
Cannabis ads can only be displayed where at least 71.6 percent of the audience is suspected to be 21 years of age or older. This applies to broadcast, cable, radio, print, and digital communications.
There cannot be ads on billboards that are located along an interstate or state highway that crosses the border of California.
False/misleading advertisements are not allowed, and all claims must be supported by true information. There are also no unsupported or misleading claims of health benefits from cannabis products.
What’s Legal
Recreational / / Medicinal
By the Numbers
Good to Know
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